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| Job Title: |
Search Marketing Manager |
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Job Category:
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Computer/Mathematical Jobs [ View All Computer/Mathematical Jobs Jobs ] |
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Job description:
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Job Title: Search Marketing Manager
Function: Distribution & Marketing
State: Washington
City: Seattle
Description: The insurance market is increasingly being drive by online search. More and more consumers everyday are opting to research and purchase online. Insurance providers and agents alike need to excel in search engine marketing at the national and local levels. With National brands, discovery on search engines is heated.
Join and play a big part in the transformation of a Fortune 500 company. Safeco is looking for a highly skilled search marketing manager who is also impassioned by the idea of driving change within the company, and in turn, helping change the insurance industry.
The Search Marketing Manager plays a key role in Safeco?s market success.
Skilled in all areas of search engine marketing, the Search Marketing Manager primary responsibility is to plan, implement, report and optimize the delivery of organic search. This position combines both strategic and tactical elements of search engine optimization and should be seen as the absolute expert in SEO consultation. The Search Marketing Manager will work with cross-functional teams to ensure success of SEO programs as well as be responsive to business outcome. While paid search is driven by Marketing today, this position will also need to have a strong command of paid search as SEO and paid search strategies are interdependent. Over time, this position will build a center of excellence for all SEM activity and may take ownership of paid search as well.
You are analytical, creative and passionate SEO professional with a strong base of proven SEO success. You will report to the Director of Digital Marketing
Responsibilities:
? Lead development of SEO and keyword research/strategy for Safeco.com
? Coordinate and manage all execution to achieve objectives
o Partner with the Content manager to deliver SEO efforts through Safeco.com in a meaningful way
o Develop SEO standards and prescriptive usage guidelines/best practices for partners, agents and internal customers who produce "content" on a routine basis
o Drive requirements for site architecture, meta tagging and site maps
o Partner with marketer to develop and deliver related linking and social media tactics
? Create performance forecasts for SEO efforts and generate results reports in partnership with our SEO external partner
? Analyzing and providing strategic insights on reports for consultative meetings
? Optimizing paid search campaigns utilizing key performance indicators (if required)
? Evangelize the SEM practice across both internal and external audiences
? Manage external SEO vendor/agency
If this describes you and your passion, send us your resume today! |
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Skills:
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Employment type:
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Salary:
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Unspecified |
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| Other Information |
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Degree:
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Unspecified |
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Experience (year):
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Unspecified |
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Job Location:
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Seattle - -- King County - Anywhere |
| Address: |
SAFECO
Seattle |
| Benefits and Other Informations: |
Educational Requirement: No Educational Requiremen
Entry Level: No |
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Post Date:
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09/29/2008 |
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| Contact Information |
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| Contact Instructions: |
SAFECO
Seattle
http://www.safeco.apply2jobs.com/index.cfm?fuseaction=m External.showJob&RID=3754&CurrentPage=5 |
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