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Company:
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RealNetworks |
| Job Title: |
Search Marketing Strategist |
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Job Category:
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Computer/Mathematical Jobs [ View All Computer/Mathematical Jobs Jobs ] |
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Job description:
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Search Marketing Strategist
Job Title: Search Marketing Strategist
Position Type (FT or PT): Full Time - Regular
Area of Interest: Marketing
Location: Seattle (Headquarters)
Description: RealNetworks, Inc. is a rapidly growing, web based, digital music, online gaming and streaming company headquartered in Seattle, Washington, that provides the universal platform for the delivery of any digital media, from any point of origin, across virtually any network, to any person on any Internet-enabled device, anywhere in the world.
GENERAL SUMMARY/PURPOSE
Job Duties:
The Search Marketing Strategist will be in charge of daily optimizations of both paid (PPC) and organic search (SEO) initiatives.
Typical job duties will include:
Building keywords for RealGames D2C websites, including weekly new game releases, mid-tail and long tail terms as needed over time
Performing weekly reporting for all paid search marketing campaigns
Performing weekly optimizations based on keyword performance data
Monitoring Search Engine Marketing budgets
Working with vendors to resolve payment and invoicing issues
Working with search engine representatives to grow and increase campaign success
Working with RealGames team to drive initiatives and business goals from the search perspective
Optimizing and writing website copy for SEO
Creating new pages on RealGames websites for both SEO and PPC campaigns
Link building within RealGames sites as well as on 3rd party sites
Thinking creatively to solve complex search engine optimization problems
PRINCIPLE DUTIES AND RESPONSIBILITIES
List the five to six major job duties (essential job functions) in order of their importance and the percentage of time used to perform that duty. Be as specific as possible. Duties may include such activities as maintains department files, uses a variety of software to compose correspondence, provides recommendations on investment strategy, creates financial spreadsheets, etc. The total time should equal 100%.
Essential Functions:
% of Time
1. Managing and optimizing PPC search campaigns 50
2. Reporting and analysis of paid search campaigns 15
3. Link Building for D2C websites 10
4. Copy Writing for SEO and PPC 10
5. SEO optimization of websites 10
6. Budgeting and Forecasting 5
Non-Essential Functions:
QUANTITATIVE MEASURES:
This position will be measured based on the ability to achieve traffic goals within budget as well as the ability to drive new traffic via SEO initiatives. The primary metric of measurement will be visits to our websites. Other measures will include: unique users, page views, and game downloads.
Job Description PAGE 2
JOB SPECIFICATIONS
List the minimum and then the preferred levels of knowledge, skills, and abilities, education, and experience required for this position.
Knowledge, Skills, and Abilities:
Minimum:
Understanding of consumer marketing and consumer behavior
Preferred:
Knowledge of search engine marketing, Direct to consumer marketing, and internet marketing
Education, Certification, and/or Training:
Minimum:
B.A.
Preferred:
B.A. Business with a focus in Marketing or a B.A. in another consumer focused discipline
Experience:
Minimum:
3 Months
Preferred:
1 Year
Physical Requirements/Working Conditions:
N/A / Computer and Desk work with limited travel
Knowledge, Skills & Abilities: Knowledge, Skills, and Abilities:
Minimum:
Understanding of consumer marketing and consumer behavior
Preferred:
Knowledge of search engine marketing, Direct to consumer marketing, and internet marketing
Education, Certification, and/or Training:
Minimum:
B.A.
Preferred:
B.A. Business with a focus in Marketing or a B.A. in another consumer focused discipline
Experience:
Minimum:
3 Months
Preferred:
1 Year
Physical Requirements/Working Conditions:
N/A / Computer and Desk work with limited travel |
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Skills:
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Employment type:
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Salary:
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Unspecified |
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| Other Information |
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Degree:
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Unspecified |
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Experience (year):
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Unspecified |
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Job Location:
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Seattle - Seattle - -- King County - Anywhere |
| Zip/Postal Code: |
98194 |
| Benefits and Other Informations: |
Educational Requirement: No Educational Requirement
Entry Level: No |
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Post Date:
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09/29/2008 |
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| Contact Information |
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Company:
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RealNetworks |
| Contact Instructions: |
http://www.realnetworks.apply2jobs.com/index.cfm?fuseac tion=mExternal.showJob&RID=1176&CurrentPage=5 |
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